You can have the most amazing website in the world, skilfully and stylishly designed with careful functionality and an ease on the eye but its all lost if no one is visiting it. As online business has become the only business available for many during the pandemic, traffic is the lifeblood of the website. There are lots of SEO (Search Engine Optimisation) game plans that you can adopt, and hundreds of happy clients have found our digital marketing strategies at Dmac Media Ltd useful in increasing the number of potential customers not just visiting their websites but clicking through and making purchases. Digital Marketing is about building your brand and adjusting those paid strategies to suit your goals. But there are some easy ways to increase the visits to your website organically. Organically in this case does not mean without the use of chemicals, but really means for free and without paying for SEO. All it takes is a little time.
Write a blog. Its not that difficult. It’s a free and easy way to let people know about industry news, products and services and anything else that you think is relevant. Sprinkle the entire content with ‘keywords’ specific to your industry. Keywords are quite simply industry specific words which anyone might use while searching for your type of business. Once you are up and running, remember that Links are the lifeline of the internet, so make it easy for your readers to share your blog. The easiest way to do this is by using Social Media, (Facebook or Twitter) share icons. These make it easy for people to share your post and as a result, drive traffic and potential sales to your website.
Use the free platforms on Social Media to tempt potential clients to your website. Facebook for interesting industry related news and the odd witty meme. Instagram for pretty pictures and Twitter for short tempting links. Tik-tok if it suits your business brand. No need to baulk at the idea of posting all that information on a myriad of platforms. Choose the ones which are easiest for you to manage. Facebook and Instagram can be linked, but you might consider unique content for each platform. Use the pre-publishing option on Facebook to schedule posts. Run competitions to attract shares and likes and be a wee bit meticulous about posting regularly. Again, you are not just posting for the beautiful people you want to flock to your website, you are posting for the algorithm that will keep your posts in view to your target audience.
It is always a good idea to stop and reassess what is and what is not working in any project or undertaking. There are a number of free, quick and comprehensive audits available to run on your website. This will allow you to see what is, and what is not, working on the site. It will give you insight into which areas of the website need work and which evaluate which areas of your website are search engine friendly. This is the key to traffic; you need to be found when people search.
A surprising number of businesses are not on Google maps nor on Google My Business. You might think that this has nothing to do with being found online but is has a lot to do with searches in your area. Most searches for services online consist of a few words ‘chimney sweeping in Ballymote’ or ‘Beekeeping in Kerry’. In order for users to find you, and indeed, for Google to find you, you need to be present and correct. Follow these simple instructions from our own Claire and set up your Google my Business Account. Google maps is controlled through your Google my business account.
Check your suppliers, business partners and simple the websites you admire. Offer to write a blog for them as securing a guest blog on a reputable website can increase traffic and brand awareness for yourself. Obviously, you will be expected to be either witty, smart or informative. If you have trade secrets and insider knowledge that you are prepared to share, this is a great way of making those all-important back links to your own website. The converse side of this is to invite guest bloggers to your site. Share (with their agreement of course) their words of wisdom, but do not be tempted to make yours or theirs spammy, unpaid ad type blogs as Google, and your readers will not appreciate that.
As always, if you need help driving organic traffic to your website, Dmac Media are experts and we are happy to help.